No market segment has been immune to the shock caused by the lockdown and declining global economy. The current crisis has put extraordinary pressure and uncertainty on the software distribution channel. To better navigate these unprecedented times, channel partners have to adjust their business strategies and shift from in-person demand-generation events to online events.
This shift can actually be beneficial. For instance, one of our value-added resellers, DigitalEra, recently launched a series of webinars dedicated to cybersecurity in the digital era — and broke all their previous records for registrations and attendance, despite the crisis. To help you achieve similar success in these challenging times, I’ve put together seven key tips for creating and hosting effective online events:
Ken Tripp, Director of Channel Accounts at Netwrix